Archive for February 28, 2011
SNSD are determined to work hard through their activities to spread the hallyu culture to the world.
At the ‘2nd Korea Republic Art and Culture Award‘ held in Seoul Olympic Park Gymnastic Stadium on February 28th, SNSD were the recipients of the ‘Pop Singer Award‘. The award is a recognition to the girls’ achievements last year where their 2nd Album ‘Oh!’ recorded sales close to 200,000 copies domestically and also for their success in topping the Oricon charts in Japan.
After receiving the awards, the girls said, “Thank you for presenting us with such a meaningful award. Thank you to all of you who love SNSD’s performances. We will show you the SNSD who work hard within the country and overseas“, stating their will to strive harder in order to spread the hallyu culture.
After receiving the awards, the audience gave a huge round of applause to the girls for their impressive performance of ‘Hoot’. We know that you have been waiting more than a month to watch the girls perform on stage again. So, without further ado, here are the girls with ‘Hoot’.
Recently on her personal Twitter account, Solbi revealed some of her celebrity friends at a play entitled ‘Lee Gidong’s Gym’ where she was cast as ‘Tak Jiseon’ for the play.
In the photos revealed, there were singers, comedians as well as other entertainers. Among celebrities who took pictures with Solbi were Lee Moonse, U-Kiss’s Dongho, Baek Jiyoung, Kim Nayoung, An Youngmi, ‘National MC’ Yoo Jaesuk, ‘Sexy Queen’ Lee Hyori, SNSD’s Seohyun, YoonA and Yuri, Chaeyeon, Ivy, Wonder Girls’ Yubin, etc.
Former UN (United N-generation) member cum actor Kim Jonghoon who was based in Cheolwon GOP is another witness of the Soshi effect in the army. At 8am KST on February 28th, Kim Jonghoon said, “I’m really touched to see my fans again after waiting for two years”.
He added, “After I joined the army, girl group power was on the rise. In Cheolwon, everytime SNSD appeared on TV, everyone disappeared from the hallway”.
Kim Jonghoon was enlisted into the army in April 2009 and since January last year, he has been serving at the National Defense Public Relations Division.
SNSD kicked off 2011 with plenty of CF deals. After Intel, Dior, Vita500, e-ma Throat Candy, they are now selected as the CF model for Woongjin Coway’s water purifier.
According to well-being household electronics manufacturer, Woongjin Coway representative Hong Joonki on February 27th, the company had signed an exclusive modelling contract with SNSD which will be valid till end of the year.
Chief of the Woongjin Coway’s Marketing Division, Lee Wootae said, “SNSD who possess a prestigious image of being the nation’s top girl group also have the friendliness in them. Their image also fits well with the new concept our new lines of products”. In the future, when the new-concept products are to be introduced to the market, the girls are expected to shoot various different CFs for those products.
Through observation from January to November 2010, It became apparent that the appearance of idols are far much more than those of other artistes. For example, B2ST made 49 appearances while Shin SeungHoon made only 2. Also, artists from SM, JYP, and YG appeared far more times than those of others.
Of all the agencies, artistes from SM entertainment, such as SNSD, Super Junior, Shinee, and f(x), made the most appearances. They appeared 187 times in total. They basically appeared about 4 times a week.
SM artists appeared in Music Bank 60 times in total, 67 times in Music Core, 60 times in Inki Gayo.
Following SM, Cube Entertainment had 114 appearanes in total. JYP placed 3rd with 107 appearances.
For artists as a group, B2ST placed first with a total of 49 appearances. C.N.Blue was second with 44 appearances. SNSD and SHINee followed with 41 appearances each.
However, some artists did not get as many appearances. Norazo made 15 appearances on KBS, 13 times on MBC and once on SBS. December made 14 appearances on KBS, 12 times on SBS and only once on MBC.
Translated by: Taengfan@fanwonder.com
On Brazil’s Rede TV aired on February 26th, the result of the survey entitled ‘If there’s Kpop artiste coming over to perform, who would it be?‘ was announced.
From the result, Super Junior, BoA, SNSD and SHINee took the top 4 spots, proving once again the domination of SM artistes. Super Junior garnered huge support from the Brazilian viewers with 30.9% while BoA came in 2nd with 27.47%. SNSD received 19.87% of the total votes and they were ranked 3rd in the survey.
On KBS 2TV’s ‘Sponge Zero’ which is scheduled to be aired on February 25th, SNSD’s average face will be revealed through ‘Face Research’ site (www.faceresearch.org), a website which enables its users to make their own average faces through their interactive demo programs.
An average face is a combination of faces put together or being superimposed using computer programs to create a new face which carries some features of the original faces being used. How would the ‘combined SNSD’ look like? Make sure to catch KBS 2TV’s ‘Sponge Zero’ at 8.50pm KST on February 25th.
UPDATE 1: SNSD’s average face
So, what do you think? It seems that the ‘Combined Soshi’ is really a beauty. Netizens who saw Soshi’s average face commented, “SNSD’s average face is really amazing”, “Does woman with this face really exist?”, “I wish my face is similar to SNSD’s average face”, etc.
As SNSD becoming more successful in Japan, they brought along “Korean Idol Syndrom”. Also, the weak hallyu market and entertainment industries started to prosper. Thus, the focus of hallyu is now mainly on artists and K-Pop instead of actors and dramas.
SM Entertainment (referred as SM), which led SNSD to their success, had raised their profit four times as that of the year before. Their profit exceeded 10,000,000,000 won. Last September, SM became the first Korea agency who held a concert in LA’s Staples Center.
Each member’s talents + SM’s system + Digital Media = SNSD
Since the 90s, SM gained experience in expanding its industry oversea through the activities of H.O.T, and S.E.S. Due to its experience in such an expansion, SM was able to bring SNSD, DBSK, and BoA to their success in world market.
The nine cute girls topped in Japan’s Oricon chart. Now, their value in both culture and marketing is rather impossible to estimate. Behind SNSD’s success, there is Kim Youngmin.
Kim Youngmin grew up in Japan since 6 years old. Thus, he knew about Japan’s entertainment industry better than anyone else. Because of this, he was able to put his experience and knowledge to good use and ‘channel the success’ to SM.
“Creating a star is like modifying a diamond. First you have to find a good diamond, and then you have to add the covering that best suits it. The nine talented girls, along with SM’s system and digital media; these three things brought success to SNSD“.
Kim Youngmin said that the most important factor of SNSD’s success was SNSD’s potential and talent. Next of it was SM’s system that could bring out their full potential. Also, digital media helps spreading SNSD to all over the globe.
Last August, right before SNSD’s debut in Japan, SM released Japanese Version of SNSD’s music video on YouTube. SM aimed to let Japanese get a better accessibility to the Music Video so that they would share it with other Japanese music lovers as well.
SM’s strategy in Japan was successful. Just after a week since the sale of “Gee (Japanese Ver.)”, SM sold 66,000 copies of the album. After that week, SNSD topped in the Daily Oricon chart.
SNSD did not have a proper activity last year. However this year, they have already done a CF for a Japanese product and they are now preparing for their new album and concerts.
SM’s Plans for 2011
“SM mainly focuses on producing good artists instead of expanding the industry. Oversea expansion is only successful if the market in Korea is successful. So we will continue to focus on the market in Korea.“
Since 1990, SM has simultaneously tried to produce successful artists. They have chosen people with potential not only from the audition in Korea every Saturday, but also through global auditions in Thailand, U.S.A, China, and so on.
SM provides a long-term 1 to 1 program to produce artists. In these programs, SM not only teaches vocal, acting, and dancing, but also foreign languages.
Also, SM is planning to let a new group debut. Kim Youngmin’s primary goal for the year is to launch the new group safely in the Korea music industry so that oversea expansion will be possible.
Secondly, he wants to show a “360˚ Business Model” to the global market.
In a “360˚ Business” the processes of casting, auditioning, education (includes vocal, acting, dancing, and foreign languages), album production, CF, concerts, movies, and dramas are all the responsibility of the agency.
Last year, SNSD successfully showed the “360˚ Business” BoA and DBSK have been working with Japanese agency when they were in Japan. However, SNSD worked with SM even when they were in Japan. Furthermore, SM stated that SNSD will probably be more successful as they are more than likely to participate in a drama, which SM has prepared for a long time.
Entertainment Industry Research & Development (R&D)
Kim Youngmin stated that the motivation for SM to lead the hallyu is ‘Continuous investment in R&D even when they have achieved success’.
“The method and systems used to create a star should receive more than the stars. Systems that plan and produce media and contents are the only way another ‘SNSD’ will be produced.”
Lastly, Kim YoungMin emphasized that to keep hallyu going, people have to focus more on the agencies that create stars rather than stars themselves. To ensure the progressiveness of hallyu, either YouTube or SM’s system should receive more attention.
Translated by: Taengfan@fanwonder.com
SNSD were chosen as Korea’s no.1 Power Celebrity on Forbes Korea this year. Figure-skating queen, Kim YunA who topped the list for 2 years in a row was placed 3rd this year while Manchester United winger and former captain of the Korean football team, Park Jisung came in 2nd.
The Top 40 list was revealed in conjunction with the 8th anniversary of Forbes Korea’s founding. In determining the ranking, appearances on news articles, TV advertisements, Internet searches, etc are some of the major criteria. Besides the overall ranking, there are also top 40 rankings based on ‘Sales’, ‘Media’, ‘Broadcast’ and ‘Activities’. SNSD were ranked 2nd for ‘Sales’ and ‘Media’, 3rd for ‘Broadcast’ and 1st for ‘Activities’.
SNSD had a tremendous success last year in terms of music sales where they recorded a massive 270,000 copies on Hanteo Chart.
Here is the translated top 40 ranking:
2. Park Jisung
3. Kim YunA
4. Lee Seunggi
6. Yoo Jaesuk
7. Lee Chungyoung
9. Choo Shinsoo
10. Kang Hodong
11. Lee Hyori
12. Yoon Shiyoon
14. Park Jooyoung
15. Shin MinA
16. Super Junior
17. Won Bin
18. Hwang Jungeum
19. Kim Hyesoo
20. Ko Hyunjung
21. Kang Dongwon
22. Lee Daeho
23. Park Taehwan
24. Lee Nayoung
25. Jang Donggun
26. Shin Sekyung
27. Lee Kungkyu
28. Big Bang
29. Lee Minjung
30. Choi Kyungjoo
32. Hyun Bin
33. Bae Youngjoon
34. Moon Geunyoung
35. Lee Minho
36. Han Hyojoo
37. Kim Taehee
38. Park Chanho
39. Park Myungsoo
Credit: Joongang.co.kr/ForbesKorea.com/Busan Taeng/Taeng Gallery/Yoongislove@Twitter