Jessica has been appointed as the model for global beauty products brand, banila co.
Jessica, who is usually called ‘Ice Princess’, not only has her very own distinctive chic charms but also the feminine feel and fresh looking expressions as well as various aspects of beauty which caught the attention of the staff working with her.
Despite the long hour shoot, Jessica enjoyed herself at the shooting set with bright expressions. She monitored her own appearance closely with much professionalism.
A staff in charge of marketing commented, “The reason Jessica was selected as the model was because of her confident and charming image that goes well with banila co.’s contemporary make-up concept. The collaboration of banila co., a beauty products brand that has established itself globally and Jessica, one of the main figures in the Korean Wave, would create a greater synergy in the future.”
The advertisement is expected to be revealed starting October. Jessica’s role as the muse of banila co. will not only be limited to Korea as she is expected to carry out promotional activities globally, including China.