An album from the collaboration between SM Entertainment and Hyundai Motors will be released soon. As this is the first time an entertainment company and a domestic motor company are co-producing and releasing albums, the effect of the great synergy between the two companies are expected.
The album, specially produced for Hyundai’s PYL (Premium Younique Lifestyle) customers, will see participation from SM Entertainment artists such as BoA and Jessica, along with Hyoyeon, Super Junior’s EunHyuk, SHINee’s Taemin, Super Junior-M’s Henry, EXO’s Kai and Luhan.
The album consists of three songs of Electronic Pop and Dubstep genres and through these songs, the special characteristics of each cars are being expressed. The songs will be released starting October 16th. The very first song to be introduced is BoA’s ‘Lookin”, an electronic pop song, the theme for the i40 car model. On October 18th, the theme for i30, ‘My Lifestyle’ sung by Jessica will be released.
Meanwhile, more than 1,000 customers have been invited to attend the PYL Younique Show, which will be held at Central City Millennium Hall in Seocho-gu on October 17th at 8pm KST. BoA and Jessica will be attending this event.