SNSD‘s ‘Oh!‘ is the most popular background music for TV home shopping programs.
GS Shop conducted an analysis from January 1st to December 28th through the broadcasts of its own home shopping programs. From over 10,000 background music tracks used, SNSD’s ‘Oh!’ was played 450 times.
Also in the top 10 list of the popular songs on home shopping programs are Kara’s ‘Lupin’, T-Ara’s ‘Bo Peep Bo Peep’, Sistar’s ‘Push Push’, Secret’s ‘Magic’, Rainbow’s ‘Not Your Girl’, miss A’s ‘Bad Girl Good Girl’, After School’s ‘ Because Of You’, etc.
A representative of GS Shop said, “In the past, home shopping music were those of the old pop songs with no lyrics so that viewers would concentrate on the shopping hosts and the products being introduced. However, recently, the use of new popular songs seems to be the trend. The bright and cheerful girl group songs seemed to encourage purchases and ‘hook songs’ which have repeated short verses are mostly played because these songs draw viewers’ concentration to the programs”.