On August 17th, Samsung Securities stated that the rise of SM stock prices in the 2nd quarter this year was due to SNSD’s success in the Japanese market, which has gone beyond expectation.
In the 2nd half of the year, the girls are also the main contributing factor in keeping the profit-earning momentum going and SM’s stock price is expected to rise up to 33,000 won per unit.
Kong TaeHyun of Samsung Securities said, “SNSD’s successful advancement into the Japanese market through the sales of their Japanese album which has gone beyond expectation, gives a positive indication for the spread of Kpop in the future. Under overseas management, the increased revenue in overseas market has strengthened the position of the agency’s artistes”.
It was forecasted that SM’s 2nd half earnings would exceed the earnings in the 2nd quarter. This is because from the 4th quarter to the 1st quarter of 2012, the impact of the release of SNSD’s new album, solo concert tour and the SM Town concerts in Tokyo this September would be reflected in the earnings.