Soshi effect gave Woongjin Coway a 400% boost in sales

According to Woongjin Coway on August 31st, the company’s sales have risen 400% in the 2nd quarter of 2011 compared to the 2nd quarter of last year, all thanks to SNSD who was selected to be the models for Woongjin Coway’s ice water purifier.

In March this year, Woongjin Coway signed an exclusive model contract with SNSD to promote their new products by taking advantage of the friendly-image displayed through the ‘Coway, Take Care of Mom’ campaign. To strengthen their image as Korea’s no.1 water purifier brand, Woongjin Coway aims to expand their market to customers in their 20s – 30s.

According to a representative of Woongjin Coway, particularly, after YoonA’s ‘Self-sterilizing Ice Water Purifier’ advertisement in June this year, the sales of the new product has gone up by 38% compared to the sales of existing ice water purifier.

Woongjin Coway’s Marketing Communication Team leader, Kim JoonHyun said, “The sales of the ice water purifier have gone up 4 times compared to the same quarter last year. The huge contribution of SNSD’s advertisement on product awareness and increase in purchase can be seen clearly”.


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