On April 1st, Korea’s biggest departmental store, Lotte Departmental Store has officially appointed Girls’ Generation as their models. The girls will be carrying out their activities as models for Lotte Departmental Store for 1 year, starting March 2012 and they are expected to be featured on various advertising media such as brochures, DM, TV advertisements, outdoor advertisements, etc.

In the past, Lotte Departmental Store had selected female actresses with smart and friendly image as models. Starting from 2007, in order to promote its cultural departmental store image, ballerina Kang SooJin and poet Park DongKyu and other art and cultural figures were appointed as models as well.

This time around, it is none other than the 9 young and beautiful angels of Girls’ Generation who will be the new faces of Lotte Departmental Store. According to a representative of the departmental store, with the variety of lively, young and fashionable image possessed by all 9 Girls’ Generation members, Lotte Departmental Store hopes to deliver its trendy image that would appeal to its customers.

Girls’ Generation’s trendy fashion sense which can be witnessed through broadcast or various paparazzi cuts, was known as the main criteria that firmly supported their appointment as models. In addition to that, each 9 members have their own different concepts, expressing the variety of the personalities of the young generation as well as the difference in personal preferences. Lotte Departmental Store also hopes that its ‘Global Departmental Store’ image could be established, especially among customers from foreign countries who visit Korea frequently.

Chief of Lotte Departmental Store’s Marketing Department said, “In general, customers in their teens to 20s who can be classified as ‘young customers’ is a significant customer group as they made up 30% of total customers in the departmental store. By selecting the most preferred figures, Girls’ Generation as the new models, the ‘young image’ that reaches out to this group of customers would be established. In the future, we will keep on working very hard to make Lotte Departmental Store a pleasant and enjoyable departmental store for our customers”.

Credit: hankyung.com

Recently, according to a Twitter post by production staff in charge of a CF shooting, it was revealed that Girls’ Generation are shooting a CF for one of Korea’s major credit card companies, Lotte Card. The girls’ shining charms and beauty were captured in the photos tweeted by the production staff.

In the revealed photos, each of the girls were wearing one-piece spangle dress and they were seen having conversations with the CF production staff.

Netizens who saw the photos gave various reactions and commented, “Girls’ Generation are shooting CF, I see”, “Taeyeon’s red blanket is cute”, “The members look a bit tired there”, “When can we watch the CF?”, etc

Credit: reviewstar.net

On April 3rd, SNSD performed ‘Visual Dreams’, ‘Hoot’ and ‘Gee’ at the LG Cinema 3D Game Festival held at Lotte Ice Rink in Jamsil, Seoul. The 2-day event which kicked off yesterday was heated up with performances from SNSD, T-ara, etc.

Here are some photos and fancam of our girls’ performances at today’s event.

Loading Images

Credit: tvdaily.co.kr/TheSoneSource21@YouTube/images as tagged