Posts Tagged ‘PYL’

Charismatic Hyoyeon becomes first cover girl for ’0/1 creativebook’!

October 31, 2012

Hyoyeon becomes the first cover girl of newly-launched beauty fashion book, ’0/1 creativebook (Zero One creativebook)’!

In the first issue of the book, Hyoyeon is the only celebrity selected to model for the fashion book, an indication of her popularity in the fashion world.

Through the pictorials with the themes ‘Independent’ and ‘Renew’, Hyoyeon captures the attention of the people in the fashion industry with her onstage-like dynamic and charismatic appearance as well as her various feminine and attractive charms.

In addition to that, Hyoyeon adapted perfectly to the black costumes, which adds to the overall feel of the pictorials with her expressions and matching poses in each of the photos.

Through the first issue of ’0/1 creativebook’ which will be published soon, Hyoyeon’s new transformation and various appearances can be seen on the cover, as well as 18-page pictorials included in the book.

Meanwhile, there is a great interest towards Hyoyeon’s participation in ‘MAXSTEP’, a song included in the SM Entertainment – Hyundai Motors collaboration album ‘PYL Younique Album’, which will be released on October 31st along with the highly-anticipated music video.


Jessica, Hyoyeon and other SM Entertainment artists to participate in Hyundai Motors’ collaboration album!

October 16, 2012

An album from the collaboration between SM Entertainment and Hyundai Motors will be released soon. As this is the first time an entertainment company and a domestic motor company are co-producing and releasing albums, the effect of the great synergy between the two companies are expected.

The album, specially produced for Hyundai’s PYL (Premium Younique Lifestyle) customers, will see participation from SM Entertainment artists such as BoA and Jessica, along with Hyoyeon, Super Junior’s EunHyuk, SHINee’s Taemin, Super Junior-M’s Henry, EXO’s Kai and Luhan.

The album consists of three songs of Electronic Pop and Dubstep genres and through these songs, the special characteristics of each cars are being expressed. The songs will be released starting October 16th. The very first song to be introduced is BoA’s ‘Lookin”, an electronic pop song, the theme for the i40 car model. On October 18th, the theme for i30, ‘My Lifestyle’ sung by Jessica will be released.

Meanwhile, more than 1,000 customers have been invited to attend the PYL Younique Show, which will be held at Central City Millennium Hall in Seocho-gu on October 17th at 8pm KST. BoA and Jessica will be attending this event.