Intel gave unique and one-of-a-kind jewelry sets to SNSD as gifts recently.

On July 28th, according to Intel Korea’s representative, for remembrance as well as to celebrate the success of the marketing song for the 2nd Generation Intel Core Processors launched earlier this year, special jewelry sets made of Intel chips were presented to SNSD. As models for Intel’s 2nd Generation Core Processors, SNSD was featured in the 2D and 3D ‘Virtual Dream’ music video, posters, brochures, etc to promote the new Intel products across Asia. The Intel-SNSD Collaboration ‘Visual Dreams’ MV, attracted more than 3.5 million views in just a month.

The jewelry sets, which consists of a necklace and a pair of earrings was custom-made by American jewelry boutique, Shreve & Co and these are the one and only jewelry sets made of Intel chips in the world. At the back of the necklace’s pendants, the name of all nine members were specially engraved.

Intel’s representative, Lee HeeSung said, “Through our marketing activities with SNSD, not only consumers in Korea and Asian region could get to know more about the Intel 2nd Generation Core Process but also as far as the consumers in Europe. In the future, we hope to be closer with our consumers through more innovative marketing activities”.

Credit: sportschosun.com

On March 26th, more than 900 clients and Intel staffs were invited to a cinema party at Korea’s first IMAX theatre, CGV Yongsan in Seoul. According to Intel Korea on March 27th, the 3D version of SNSD-Intel Collaboration Music Video ‘Visual Dreams’ was revealed at the event.

First introduced in conjunction with Intel’s launching of the 2nd Generation Core Processor, the ‘Visual Dreams’ music video was being presented again, but this time, in 3D.

Chief of Intel Korea, Lee Heesung said, “Creating the public’s understanding as well as the awareness of the complexity of Intel’s technology was communicated easily through collaboration with SNSD”.

Credit: edaily.co.kr

On March 14th, posts with video entitled “Intel Episode” featuring Taeyeon, Seohyun and YoonA surfaced on various forums on internet portal sites.

In the video revealed, Seohyun who danced to Intel-SNSD collaboration song ‘Visual Dreams’ also shot a video of herself as well as editing them. Dressed in purple tracksuit which is very common, her unique, pure and goddess-like natural beauty shines.

Taeyeon who recently sported the ‘chocolate-shaped’ hair style made a surprise entrance at the end portion of Seohyun’s video recording scene. In this video, she has short hair with blonde-highligted end.

In the other part of the video, Taeyeon helped YoonA to choose the different clothes that she could wear for the next day. Taeyeon then asked YoonA to stand behind a TV, rotate the TV by 90 degrees and threw the different clothes she chose towards the TV to see how YoonA would look in them. When she saw YoonA in the ‘Visual Dreams’ MV outfit, Taeyeon said, “Wow, it’s great”. YoonA replied, “Is it me or Intel?”.

Netizens who saw the video commented, “Taeyeon brightened up the mood of the video”, “How to look like goddess by wearing a tracksuit?”, “Taeyeon and Seohyun too are really cute”, “If I put on tracksuit, I’ll look pretty too”, etc.

Credit: tvdaily.co.kr

On SBS-CNBC News aired on February 21st, an interview with Intel Korea’s Mr. Han In Soo was carried out to talk about SNSD as Intel Asia’s new faces and the collaboration between Hallyu and IT. Here are the contents of the interview.

SBS-CNBC: SNSD had performed for Intel on January 18th when they were promoting their new product. Also, music video of SNSD in collaboration with Intel has been revealed. I heard the reaction was great, was it?

Han: Yes it was. The music video’s title is “Visual Dreams”. It received great attentions and appreciation online. Even though January 18th was a cold day, many reporters still reported about the event. Over 200 reporters have attended the event.

SBS-CNBC: What were the reports mainly about?

Han: Many of them focused on the financial value and marketing effects. The news of SNSD and Intel was even on MBC 9 o’ Clock news. The main things reported was this -  ‘Our nation’s girl group have gone beyond hallyu and entered the world marketing models’. To illustrate further – ‘our nation’s girl groups have international effect through online and social media. Therefore, they are receiving global industries’ love calls’. The news also talked about -  ‘With SNSD modeling for Intel as a start, girl groups’ financial values are starting to rise’. Financial Today published articles about ‘IT Brands, How Much Financial Effect Will It Receive From Collaborating With Hallyu Idols?’ and also – ‘The first experiment of this marketing strategy will be Intel’.

SBS-CNBC: Well, besides the financial values, what else is attracting the public’s attentions?

Han: eToday reported ‘Industries are eager to model girl groups to approach the ‘Younger Generations”. It was a report about how industries have raised their image through online marketing and social networking. Especially B2B industries are focusing on promotions for 2nd time customers, not 1st time customers. Also, the fact that industries (that does not make complete products) are strengthening their public relations have caught attention. Intel was used an example as this. The fact that Intel produces CPU, but still chose SNSD as their model was very ‘shocking’.

SBS-CNBC: So far, how is the effect of using SNSD as a marketing strategy? Even though it might be hard to say considering it has only been 1 month since their collaboration.

Han: Because this marketing strategy has just recently set off, so I can’t tell you the effect exactly. However, about a month after SNSD started modeling for Intel, ‘HanGook KyungJae’ talked about SNSD’s marketing results. It’s pretty interesting. “‘Visual Dreams’, a song composed to promote Intel, has reached 5 million clicks just in their official website.” Also, they reported, ‘Just 48hours after the release of the music video, it reached 1 Million views’. The reports were mainly stating the effect was favorable. Such a result was probably possible because of online communication and the use of entertainment to garner the interest among the younger generations.

SBS-CNBC: Then what do you think can be concluded through SNSD and Intel’s collaboration?

Han: By summarizing the things above, major presses talk about 3 things from this collaboration. First, it is a known fact that K-Pop has a great effect in Asia, and global industries further confirmed this fact by selecting girl groups as their models. Secondly, industries have started to take actions to approach the younger generations. Lastly, K-Pop great effect has went oversea and became global. Also, considering Intel only released SNSD’s music video only online and not on TV commercials, Intel is mainly focusing on using online communities to globally promote themselves.

SBS-CNBC: We believe that now SNSD’s marketing activities in Asian region have also started.

Han: Now, the marketing activities for the Asian region in Taiwan and other Asian countries have begun. yesterday, I got in touch with the public relations representative for Taiwan and I was told that currently, SNSD’s music videos and advertisement pictures are rapidly spreading and shared across the region through the internet. We are also thankful to have received some constructive and helpful e-mails. From the entertainment industry’s point of view, participation of global companies as advertisers seems to be greatly welcomed. We hope that this sort of collaboration would enhance the entertainment industry as well as the Korean wave. The Intel-SNSD collaboration  marketing in each Asian region is the beginning. The huge success of this global marketing will not only bring good news to SNSD’s fans but also to many other parties.

Credit: sbscnbc.sbs.co.kr
Translated by: fanwonder/Taengfan@fanwonder.com

It’s confirmed! SNSD are the Asian CF models for IT giant, Intel.

SNSD and Intel will be doing various promotional campaigns and activities starting today, January 10th to target customers in Korea and other Asian countries.

SNSD’s stylish and charming image blends well with Intel’s ‘Visibly Smart’ motto for its ’2nd Generation Intel® Core™ Processors’.

During the promotions, consumers in Korea and other parts of Asia will be able to see the girls through their music video which will be available in both 2D and 3D, various web contents, photos and others.

The MV which is the fruit of the collaboration between Intel and SNSD shall be officially released on January 17th.

The girls stated, “It will be a great music video as fans will be able to sing along easily and at the same time witness SNSD’s style of living. This musical project with Intel was really fun and interesting. When we heard about Intel, the famous ‘Bong’ sound came to our minds automatically”. On January 18th, SNSD will also be taking part in the launch of Intel’s new product.

During the launch, besides introducing Intel’s ’2nd Generation Intel® Core™ processor’ to about 1000 customers, there will also be various events where SNSD’s new song will be revealed.

On the other hand, Intel have advised fans to consult SM Entertainment regarding SNSD’s promotional schedules in other Asian countries.

UPDATE 1: Title of the new song revealed

SNSD’s new song ‘Visual Dreams‘ will be released via various music sites such as Melon, Bugs!, Dosirak, etc on January 17th. On January 18th, the MV will be revealed on sment YouTube channel, SNSD’s official site and Intel sites. Teaser of the ‘Visual Dreams’ MV is expected to be unveiled at noon (KST) on January 14th.

There seems to be a slight change to the original plan. The MV which was scheduled to be released on January 17th will be unveiled on January 18th instead. Does that mean that it will be revealed during Intel’s product launching then?

UPDATE 2: ‘Visual Dreams’ MV teaser revealed

The teaser MV was revealed at around 12.00pm KST. The first thing that came into my mind was “OMG! I need to see more” and I keep replaying the 30-second teaser for at least half an hour. The song is catchy and some of the SOSHIROBOTIC dance moves are really cute. Also, I noticed there are some ‘Run Devil Run’ dance steps in it (focus on Jessica). Besides the song and the dance, the patterns in the background gives you a retro feel, including the fonts at the end of the teaser. This is exciting and I bet everyone could not wait any longer to see the whole thing. I don’t know about you but I can’t since I’m now teased by such an awesome teaser.

Haven’t seen it? Here it is:

UPDATE 3: Intel Collaboration Song ‘Visual Dreams’ released

SNSD’s ‘Visual Dreams’ was released at about 12.45pm KST on January 17th via various music sites such as MelOn, Bugs!, etc. Two phrases that came to my mind after listening to the song – ‘All-kill’ and ‘Daebak’. The catchy song will be playing non-stop on my computer from now on. Here’s the lyric for you to sing along:

One Two Three Four 짜릿하게 어머나 (jjarishage omona)
One Two Three Four 너를 원해 이미 난 (neoreul wonhae iminan)
One Two Three Four 솔직한 내 맘을 다 들켜버릴래 다 들려줄래 (soljikhan nae mameul da deulkkyoborilrae da deulryojulrae)
촉촉촉 오 달콤한 내 입술에 (chok chok chok o dalkkomhan nae ibsule)
Come Come Come 천천히 그래 다가와 (cheoncheonhi geurae dagawa)
Tic Tac Toe 오 아찔하게 네게 푹 빠져버린걸 녹아버린걸 (o ajjilhage nege puk bbajyobeoringeol nokabeoringeol)
처음 느낀 이 감정 (cheoeum neukkin i kamjeom) My Deep Love Core
점점 뜨거워지는 얼굴 숨이 막히는 순간 어쩌지 (jeomjeom ddeugeowojineun eolgul sumi makhineun sungan ojjeoji)
떨리고 있어 (ddeolrigo isseo)
boy boy boy boy bo bo bo boy boy boy boy
고민고민 해봐도 모르겠어 (gomingomin haebwado moreukesseo)
상상만으론 정말로 하나도 오 (sangsangmaneuron jeongmalro hanado o) how to do my first kiss
just wait a minute?
boy boy boy boy bo bo bo boy boy boy boy
망설이지 말고 (mangseoliji malgo) my love get into my core
One Two Three Four 짜릿하게 어머나 (jjarishage omona)
One Two Three Four 너를 원해 이미 난 (neoreul wonhae imi nan)
One Two Three Four 솔직한 내 맘을 다 들켜버릴래 다 들려줄래 (soljikhan nae mameul da deulkkyoborilrae da deulryojulrae)
촉촉촉 오 달콤한 내 입술에 (chok chok chok o dalkkomhan nae ibsule)
Come Come Come 천천히 그래 다가와 (cheoncheonhi geurae dagawa)
Tic Tac Toe 오 아찔하게 네게 푹 빠져버린걸 녹아버린걸 (o ajjilhage nege puk bbajyobeoringeol nokabeoringeol)
내 맘 속 (nae mam sok) visual 너무 완벽해 (neomu wanbyeokhae)
네 가지 고민 언제 어디서 무엇을 어떻게만 빼고 (ne kaji gomin eonje eodiseo mueoseul oddeohkeman bbaego)
헤매고 있어 (hemaego isseo)
Core Core Core Core Co Co Co Core Core Core Core
우물쭈물 하단 놓칠지 몰라 (umuljjumul hadan nohchilji molla)
망설임 (mangseolim) the end 여길 봐 두근두근 (yeogil bwa dugeundugeun) pop pop 들리지 어때 (deulriji eoddae)
Core of my love
Core Core Core Core Co Co Co Core Core Core Core
지금이야 바로 (jigeumiya baro) start! jump into love core
One Two Three Four 짜릿하게 어머나 (jjarishage omona)
One Two Three Four 너를 원해 이미 난 (neoreul wonhae imi nan)
One Two Three Four 솔직한 내 맘을 다 들켜버릴래 다 들려줄래 (soljikhan nae mameul da deulkkyoborilrae da deulryojulrae)
Take you higher / oh my love ooh yeah
visual dreams / 느껴봐 (neukkyobwa) beating of my heart
One Two Three Four 짜릿하게 어머나 (jjarishage omona)
One Two Three Four 너를 원해 이미 난 (neoreul wonhae imi nan)
One Two Three Four 솔직한 내 맘을 다 들켜버릴래 다 들려줄래 (soljikhan nae mameul da deulkkyoborilrae da deulryojulrae)
촉촉촉 오 달콤한 내 입술에 (chok chok chok o dalkkomhan nae ibsule)
Come Come Come 천천히 그래 다가와 (cheoncheonhi geurae dagawa)
Tic Tac Toe 오 아찔하게 네게 푹 빠져버린걸 녹아버린걸 (o ajjilhage nege puk bbajyobeoringeol nokabeoringeol)
ooh yeah visualize my love oh yeah

UPDATE 4: ‘Visual Dreams’ topped Bugs!

Just hours after its release, SNSD-Intel Collaboration song ‘Visual Dreams’ secured the no.1 spot on Bugs!‘s real-time chart.

UPDATE 5: SNSD at Intel 2nd Generation Core Processor launching

SNSD performed ‘Hoot‘ followed by ‘Visual Dreams’ at the launching event which took place at the Woori Finance Art Hall in Olympic Park, Seoul. Here are some press photos and the live performances for your viewing pleasure:

Hoot

Visual Dreams

UPDATE 6: ‘Visual Dreams’ MV released!

Credit: nate.com/seoulntn.com/intel_helena@Twitter/Yurui912@Twitter/mk.co.kr/sment@YouTube/osen.co.kr/tvreport.co.kr/isportskorea.com/seoulntn.com/yoongislove@Twitter/tagstory.com