SM Entertainment is collaborating with 10 Corso Como Seoul, a concept store based on its original Milan counterpart that shows and sells works of art, fashion, music, design, cuisine and culture, for a project ‘Seoul Melody’.

‘Seoul Melody’ will include a remix compilation album and series of products for each group of artists, which includes Girls’ Generation, TVXQ, SHINee, Super Junior and f(x). The special line of products will include brands such as Carven for Girls’ Generation, Be@rbrick collectibles for TVXQ, Audio-Technica headset for f(x), Thom Browne cardigan for SHINee and Super sunglasses for Super Junior.

The project is also held in collaboration with the April issue of W Korea magazine, in which Tiffany, Yuri, Seohyun and Taeyeon are a part of the photo shoot for the project along with other SM Entertainment artists. Tiffany’s solo 10 Corso Como video for the project was released earlier a couple of days earlier while the other three members’ videos for the project were released today (March 25th). Check out the videos below!

Tiffany

Taeyeon

Yuri

Seohyun

Meanwhile, a launch party for the compilation album and collaboration products will be held on March 28th at 10 Corso Como’s store in Myeongdong, Seoul where SM Entertainment artists will attend.

Credit: CorsoComoSeoul@twitter, wkorea@twitter, wkorea@youtube.com

Pictorials containing YoonA’s unique expression were revealed.

The product of the pictorial shoots showcasing the unique concept of SM (SM Entertainment) Fashionistas, aired live on YouTube recently, will be revealed in the March edition of fashion magazine, ‘W Korea’.

The shoot took place in January involving participation from YoonA and Seohyun, SHINee’s JongHyun, f(x)’s Krystal and Sulli, as well as EXO members and they became SM fashionistas for French fashion brand, ‘Carven’.

The YouTube video of the shooting scene had since recorded a total of 1.8 million views so far, garnering huge interest within Korea and overseas.

This was also the very first pictorial shoots for EXO’s Kai, SeHun and LuHan who revealed their fresh-looking appearances.

Credit: tvdaily.co.kr

On January 17th, a representative of fashion magazine ‘W Korea’ said, “Artists from SM Entertainment will be having a 2-day pictorial shoots from January 19th to 21st for French brand ‘Carven’ in a designated studio”.

The artists who will be participating in the shoots are YoonA and Seohyun, SHINee’s JongHyun and Taemin, f(x)’s Sulli and Krystal as well as SM’s upcoming new group, EXO. For this shoot which will be aired live on YouTube in real-time, the artists will be sporting the modern elegance concept.

A staff in charge of the pictorial shoot said, “The artists’ fresh and new look can be seen in real-time through a live channel, giving viewers a new experience as if they are together with us on the set”.

Credit: dispatch.co.kr

Recently, Jessica had a photoshoot session for fashion magazine ‘W Korea’ of which the concept of the pictorials matches her nickname ‘Ice Princess’ very well. In the pictorials, the hairstyle and main fashion items that goes with her image give out the winter-like feeling.

A staff in charge of the pictorial shoot said, “A year ago when we had photo shooting session with SNSD, Jessica had given us a good impression on her understanding about high fashion. This time around too, Jessica was actively involved in the shooting process and self-directed her elegant poses to match her costumes”.

Jessica’s elegant-looking pictorials will be available on W Korea November edition.

Credit: mydaily.co.kr

You might have seen updates on Twitter about a week ago mentioning about the girls staying back for a few days in Paris for photo shooting sessions and subsequently, many came up with their own speculations of what those photos might be for. Well, no more speculations because photos of SM Town artistes in Paris for fashion magazines, W Korea and Vogue Korea were  finally revealed.

Vogue Korea revealed some backstage photos of the artistes at ‘SM Town Live World Tour’ concert in Paris. The pictorials covered shots from the artistes’ departure to Paris to their arrival in Paris, rehearsals, performances and even after the concerts. Some of the photos which featured SNSD members were published in black and white, giving out a classic atmosphere that created a feel as if the girls are movie actress from the 80′s.

However, photos of SNSD and other SM artistes featured in W Korea magazine gave a totally different feel, especially the girls’ Parisienne Haute Couture concept.

All these stunning SM Town photos are available in the July edition of Vogue Korea and W Korea magazines.

Credit: Sportschosun.com

SNSD have transformed into high-fashion muses.

SNSD appeared in a fashion magazine, “W Korea” where each and every members turned into iconic high fashion muses. The images in the magazine reveals different concept for each member.

For the photo shoot, editors, make-up artists and hair stylists, photographers and reputable professionals gathered to capture the personality and beauty of these girls. The personalities of every member were observed and analyzed to establish the concepts of 9 different fashion icons. The girls were very pleased with their concepts.

The editor in charge of the pictorial said, “Although SNSD members are often exposed to concepts of their albums which reflect their personalities and unique costumes, I was surprised and amazed that they have a very good understanding and knowledge on high-fashion as well”.

Tiffany expressed her excitement about the exposure obtained from the concept in the photo shoot. She said, “I have not really experience putting on red lipsticks with different tones. The styles and make-up in this photo shoot gave me a whole new feeling and I really enjoyed doing it”.

The girls who are busy with the schedules in Japan and Korea complimented and praised one another’s images adding to the friendly atmosphere of the photo shoot settings.

Credit: ytn.co.kr