Girls’ Generation and Won Bin come together for ‘real’

In order to attract more attention from the public, LG Electronics has brought together their recently appointed models, Girls’ Generation and their original model, Won Bin, for their new Cinema 3D Smart TV CF.

In the recent CF, it showed Girls’ Generation member Jessica releasing a dove and Won Bin who is watching from his LG Cinema 3D Smart TV trying to catch the dove as it came out to him from the screen. With these effects, LG has portrayed how ‘real’ TV has become.

The product CF will be released as four different CFs. One that has already been released was with Jessica and Won Bin; others will show Yoona, Yuri, Tiffany, and one with all the members.

A representative from LG Electronics commented, “By using the number 1 image of the group Girls’ Generation, who is leading the Hallyu Wave, and popular actor Won Bin, we wanted to upgrade our image to show that our product ‘LG Cinema 3D Smart TV’ could also be the number 1 of smart electronics.” He continued saying, “With the image and status of the models, we can create a synergy effect along with our brand. And we will also be showing CFs that will hopefully appeal to a wider community.”

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