On April 1st, Korea’s biggest departmental store, Lotte Departmental Store has officially appointed Girls’ Generation as their models. The girls will be carrying out their activities as models for Lotte Departmental Store for 1 year, starting March 2012 and they are expected to be featured on various advertising media such as brochures, DM, TV advertisements, outdoor advertisements, etc.
In the past, Lotte Departmental Store had selected female actresses with smart and friendly image as models. Starting from 2007, in order to promote its cultural departmental store image, ballerina Kang SooJin and poet Park DongKyu and other art and cultural figures were appointed as models as well.
This time around, it is none other than the 9 young and beautiful angels of Girls’ Generation who will be the new faces of Lotte Departmental Store. According to a representative of the departmental store, with the variety of lively, young and fashionable image possessed by all 9 Girls’ Generation members, Lotte Departmental Store hopes to deliver its trendy image that would appeal to its customers.
Girls’ Generation’s trendy fashion sense which can be witnessed through broadcast or various paparazzi cuts, was known as the main criteria that firmly supported their appointment as models. In addition to that, each 9 members have their own different concepts, expressing the variety of the personalities of the young generation as well as the difference in personal preferences. Lotte Departmental Store also hopes that its ‘Global Departmental Store’ image could be established, especially among customers from foreign countries who visit Korea frequently.
Chief of Lotte Departmental Store’s Marketing Department said, “In general, customers in their teens to 20s who can be classified as ‘young customers’ is a significant customer group as they made up 30% of total customers in the departmental store. By selecting the most preferred figures, Girls’ Generation as the new models, the ‘young image’ that reaches out to this group of customers would be established. In the future, we will keep on working very hard to make Lotte Departmental Store a pleasant and enjoyable departmental store for our customers”.